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DUAL-FORMAT
HIGH-DEFINITION DISC PLAYER |
 Blending
the latest technologies and offering unprecedented flexibility to
consumers seeking the convenience of playing both Blu-ray Disc and
HD DVD high-definition content, LG Electronics (LG), a leader in
consumer electronics and mobile communications, today launched the
groundbreaking “Super Multi Blue” Player at the 2007
International CES® (Booth #8214, Central Hall, Las Vegas
Convention Center).
Launching in the United States during the first quarter of 2007,
this advanced dual-format high-definition disc player, LG model
BH100, will be the first player on the market with the capability
to play both next-generation disc formats, addressing the
challenge of the current format war. The new player is ideally
suited to LG’s expanded lineup of Full HD 1080p plasma and LCD
HDTVs, delivering best video possible in the highest display
resolution format.
“We’ve developed the Super Multi Blue Player to end the
confusion caused by the current competition between Blu-ray Disc
and HD DVD. Customers are no longer forced to choose between the
two formats,” said Dr. Hee Gook Lee, president and chief
technology officer of LG Electronics. “As Full HD TV is already
gaining ground, we are hoping that the Super Multi Blue Player
will play the trigger role in expanding and advancing both Full HD
TV and high-definition DVD market volume together.”
LG Electronics also offers flexibility to consumers in next
generation optical disc drives for personal computers. (See
separate news release) The GGW-H10N, also available in the first
quarter of 2007, is compatible with both Blu-ray Disc and HD DVD
formats. The Super Multi Blue 50GB drive is compatible with Blu-ray
Disc, DVD, CD read/write and HD-DVD-ROM (read), offering the most
universal unit available.
“We know our customers want high-definition content for their
HDTVs. We also know a format war keeps people on the sidelines,”
said Mike Vitelli, senior vice president of merchandising at Best
Buy. “With this new dual-format player, LG is offering a viable
solution to this dispute. This is the kind of customer-focused
approach that Best Buy looks to bring to our customers.”
Warner Home Video President Ron Sanders added, “We
enthusiastically welcome LG’s introduction of the Super Multi
Blue high-definition disc player. This is a great first step
towards resolving consumer confusion and uncertainty due to the
two high-definition formats. The Super Multi Blue Player will
allow studios to better meet consumers’ growing demand for
high-definition content in both the Blu-ray Disc and HD DVD
formats.”
“By providing a high-definition player that supports both Blu-ray
Disc and HD DVD discs, LG is delivering a product that puts the
customer first,” said Randy Wick, senior vice president and
general merchandise manager of consumer electronics at Circuit
City Stores, Inc. “We applaud the LG customer-friendly approach,
as it will serve to alleviate customers’ confusion about the two
formats.”
Michael Ahn, president and CEO of LG Electronics North American
Headquarters, echoed comments from Hollywood and leading retailers
in support of LG’s dual-format approach. “The American
consumers’ love affair with HDTV is now even stronger thanks to
LG’s marriage of Blu-ray Disc and HD DVD. What’s more, our
player upconverts standard DVDs to 1080i resolution, providing
compatibility with consumers’ existing movie libraries while
improving the picture quality of those discs, too.”
In addition to offering Full HD 1080p picture quality from
high-definition discs, the player incorporates interactive
functions based on BD-Java, which allows advanced menus and
functions to be displayed over the video of Blu-ray discs. And,
while the same level of advanced menu interactivity is not
available while playing HD DVD discs, the powerful combination of
Blu-ray Disc and HD DVD audio-video playback technologies is like
no other on the market.
The unit supports various A/V formats, including MPEG-2, VC-1,
H.264 video, MPEG1/2 audio, Dolby Digital, Dolby Digital+, DTS and
DTS-HD audio, and includes multiple inputs/outputs such as HDMI
out, component/composite video outputs, and
optical/coaxial/discrete 5.1 channel audio outputs, among others.
The strikingly designed unit incorporates elegant and easy-to-use
backlit touch sensor buttons along with an ergonomic remote
control that delivers an effortless command of the next-generation
home entertainment experience.
LG’s Super Multi Blue Player (BH100), available to U.S.
consumers during the first quarter of 2007, is expected to sell
for about U.S. $1,199. |
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Copyright / Atlantic PC,
Inc. |
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